No Limit: Artscape Edition takes on one city district

July 17, 2020By No Limit BoråsPressrelease

The 2020 edition of the No Limit street art festival offers several exciting news. This year, No Limit: Artscape Edition will take on one whole city district, as the city district of Norrby will act as one large canvas for the festival. All art works during No Limit 2020 will be created in Norrby and thereby create a closer connection between Norrby and the city center of Borås.

In September 2020, the fourth edition of No Limit will take place. Earlier this year it was announced that this edition of No Limit for the first time ever will be arranged in collaboration with the street art organization Artscape. Now it’s time to release some more exciting news – that No Limit: Artscape Edition will take on one city district. This year, the city district of Norrby will act as one large canvas for the festival.

– Previous editions have, with great success, focused on the city center. Now we want to take the next step in extending the city’s street art district. In our search for possible areas, Norrby felt like the obvious choice. It’s a living and central district, but one which we experience as a bit overseen and with an undeserved bad reputation. Our impression is that it’s a nice area with great togetherness and a lot of interesting surfaces suitable for creating great art, says Daniel Wakeham at Artscape.

Norrby is a centrally situated city district of Borås. With a high school located here and the large road Norrbyleden running close by, a lot of people are staying within as well as passing through this area. This enables for the artwork to become visible to a lot of people.

– This arrangement enables for both residents and visitors to experience the art in a whole new way. Together with Artscape, we will once again be able to show that Borås continues to evolve and challenge the traditional cityscape and in which way street art can be incorporated into it, says Maria Lindh Ekman, project manager for No Limit.

Richard Mattsson, city architect in the City of Borås, is hoping this year’s arrangement will contribute in the process of creating a closer tie between Norrby and the city center.

– I think this is very exciting news. Norrby offers a wide range of buildings, styles and cultures, creating a vibrant multifaceted environment which I believe will act as a wonderful canvas for the No Limit festival, Mattsson says.

For those who live and work in the area the festival will be especially exciting, with a lot to see, follow and participate in. Per Gusténius, Unit Manager for Meeting Places and Open Youth Activities in Norrby, believes this will be a good opportunity to display Norrby and create a sense of pride within the city district.

– We look at this very positively and see it as an opportunity to show the good things that are happening in Norrby. We would very much want to show the sides of Norrby not so frequently displayed in the news media and expect this will be a way for more people to discover what Norrby has to offer. Hopefully it can contribute to reduced preconceived notions about the area, as well as create inclusion, says Gusténius.

No Limit: Artscape Edition takes place from 17th to 20th of September 2020. Tickets for guided tours are available now. Walls and artists will be announced in August.