After the first festival in 2014, we were contacted by representatives from the Google Cultural Institute*, with a request to include No Limit in a specific release about Street Art. On 17 March, 2015, the festival artworks were released as an online exhibition for Google. Now it’s time again.
On 9 February, exhibitions for both the 2017 and 2015 festivals will be released. Now you can find virtually all of the artwork created during the three festivals in online exhibitions for the whole world to see.
– The first release had a huge impact, says Anders Kihl, Digital Marketing Manager, Borås TME. We had closer to 5,000 unique visitors to the No Limit website the first day the exhibition was released on Google. Since then, it’s unfortunately been quiet from Google and it’s not like you can invite yourself to one of the world’s largest companies. Some time ago, however, they contacted us again asking if we were interested in expanding with new content. We were of course very interested, and now it’s all in place.
– No Limit has had an extremely great circulation and to put one channel against another would be almost presumptuous. But, it is clear that when media such as Google and the Huffington Post on numerous occasions feature No Limit, it’s very significant. We of course want people to experience the art, here on site in Borås, but it’s also natural for public art to be accessible for everyone. I believe the festival’s participation on Google can both inspire and attract visitors to Borås to fully experience the artwork, explains Stina Hallhagen, Project Manager, Borås TME.
In total, there are now three exhibitions on Google, from all of the festivals. 84 exhibition pieces in the form of photography and film material are completed with descriptive texts and exact positions for the respective artworks.
* Google Cultural Institute started in Google’s initiative in 2011. The platform, Google Arts & Culture (formerly Google Art Project), aims to make important cultural materials available to as many people as possible, and to digitally preserve it for educational purposes and to inspire future generations. They gather high-resolution images from museums, exhibitions and other art projects, as well as 3D visualizations of world heritage sites, etc., in large part in collaboration with world-renowned cultural institutions and museums.
No Limit is a street art festival that invites artists from all over the world to participate in the transformation of the public space and to create a giant outdoor gallery. The festival includes all types of street art, from murals to sculptures and installations. No Limit saw the light of day for the first time in September 2014, and festivals were also arranged in 2015 and 2017. The festival is organized by Borås TME in association with the Cultural Administration, Borås City. No Limit received the 2015 Borås City Urban Building Award in the category “Land, Landscape and Urban Environment”. In 2017, the festival was environmentally certified and also received the distinction “Remarkable Festival” from the European festival association EFFE, as well as the TripAdvisor Certificate of Excellence (COE) for consistently excellent reviews from visitors.